If my kids had any choice every meal would be sugar-centric. I also have no doubt that’s probably true of 99% of the kids in the country. If I don’t monitor myself carefully I could be as bad as they want to. I understand. Sugar is practically insidious the way it’s simply everywhere.
One way we’ve kept consumption down is by pretending that a good two thirds of the cereals on the shelves don’t exist. It’s not easy. I’m usually able to shop alone. If I can’t pull that off and one of the Creatures is in tow, I do my best to avoid the aisle completely. Of course they can’t watch the Disney channel or Nickelodeon without seeing about a million commercials for cereal an hour. They’ve actually given up on me getting them Cinnamon Toast Crunch or Frosted Flakes. Sorry kids the store was out. Bummer! One day they’ll figure out I’m a lying bastard and hate me for it, but for now it means I bring home cereals on the healthier end of the spectrum. And never, never, never a box with a character on it. Because basically cereals represented by cartoon characters aren’t the best to eat. I’m not sure why we needed a study for this, but I suppose reaffirming the obvious can’t hurt.