
The Fresh Beats Nick Jr.
For months I, and the Creatures, were subjected to ads for the Jumparounds, a saccharine foursome only a toddler could love. There was no indication whether they were part of a new show or just some filler Noggin had thrown together to the determent of society. But then they reappeared on sister station Nick as the Fresh Beats.
The foursome are Marini, Kiki, Twist, and of course, Shout. Two boys and two girls to keep up the symmetry usually seen in a kids show. It’s hard for me to honestly criticize singing and dancing because I generally have no skill in either. But I’m not that impressed. Its telling when the background dancers are obviously more talented. Once Nick/Noggin starts advertising the Fresh Beats stage show coming soon to a city near you, I’m going to have to change the channel before the Creatures get any ideas. I shiver at the thought of all the branded plastic instruments that will inevitably be churned out of the factories of China fill local toy stores.
This is the kind of get up and dance show that plugs into a kid’s psyche and Creature Two is fully hooked already. While it’s fun watching her boogie down enthusiastically, I wish she had better taste. my fault I suppose. All in all I suppose it isnt a horrible show, it just lacks any real imagination. As it was created in a boardroom by a bunch of men who were paying too much attention to demographics.